Sunday, January 25, 2009

ANOTHER QUESTIONABLE ADVERTISING LINE

"No other leading yogurt has fewer calories than delicious"**

**(it turns out that the completion of the sentence is 'LIGHT & FIT', but it's written in a font that is so much larger than the other words, that it appeared that the tag line was to read as I wrote it above, and that 'light & fit' was the name to which the tag line referred, not a part of the sentence. I understand it all much better now...)

However, another aspect of the advertisement is that it is actually fully stated as such:

No other leading yogurt has fewer calories than delicious LIGHT & FIT*
*per 6 oz

Now I don't know how to trust it, considering that I don't know how common 6oz light yogurts are, and if perhaps 6oz is not standard. At any rate, I only bought this yogurt because it was that which was on sale at the grocery store. And since I mis-read the tag line the first time, it's got me wondering how much delicious you can have per 6oz.

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